Real estate is one of those careers that always sounds easier than it is. It’s true that it can be a path to great success and an income that’s more than comfortable. What no one talks about, though, is the competition.
Especially if you’re in a hot real estate market, realtors seem to be everywhere. In such a flooded market, there’s only one way to stand out: branding.
If you’re struggling to build your client base, defining and advertising your brand are key. Of course, that’s easier said than done. These realtor branding tips can help you carve out your corner of the market.
Realtor Branding Tips
Want to make a name for yourself as a realtor but aren’t sure how? Start here:
Define Your Focus Area
Your brand and your specialty need to go hand in hand. Let’s say you specialize in real estate for retail stores. That may fit well with a youthful, modern brand while someone who specializes in medical real estate might need a more conservative brand.
Make Your Brand Natural for Your Personality
Your brand shouldn’t feel contrived. It should come naturally to your personality and be a true reflection of the experience clients will have with you.
This will help you in two ways. First, it will help you have happy clients because they’ll feel like your marketing was a true reflection of your services. People want to see that you are who you advertise yourself to be.
Second, if your brand reflects who you are, then all your personal interactions will further your brand. For instance, let’s use the example above and say you brand yourself as a trendy, modern realtor who specializes in retail spaces.
If that’s who you are “in real life,” everyone who meets you will associate your personality with your brand.
Start with Branding Elements
When you’ve defined your brand and how you want the public to see you, it’s time to translate it into concrete elements. Find a color scheme that fits the brand. A slogan or nickname works well for many realtors as well.
One of the most important aspects of your brand is a well-designed logo. Read more about why this plays such an important role in your brand.
Build Your Own Website
Many real estate agencies have a biographical page on their site for each of their realtors. As great as that is, these pages tend to reflect the agency’s brand rather than your personal brand.
To take control of your online presence and put your brand out there, you should have your own website as well. It doesn’t need to be complex, but it should show off your current listings. It should also feature a blog where you offer expert tips your clients will love.
Of course, it’s important that your site reflects your brand at every turn. Use that color scheme we mentioned above, as well as your logo and other branding elements.
Bring in Videos
Videos are a great way for clients to get helpful information while also getting to know your personality.
The more professional the videos are, the better they’ll be for your reputation. Even low-budget videos can help your brand, though, if you don’t have the budget for a professional production.
You can use your videos to expand on your site’s blog content or to demonstrate techniques that don’t come through well in written content. To stay budget-friendly, posting these videos on YouTube and on your website alone can be effective.
If you want to get tech-savvy, try going the extra mile with VR real estate videos. You can use them to offer a digital tour of your listings, for instance. Regardless of whether you’re using VR or standard videos, make sure your brand is clear throughout.
Hop Onto the Social Media Bandwagon
If we told you there was a place you could reach 77% of the population, you’d be crazy not to advertise there, right? Well, that’s the case with social media.
While it started as a youthful environment, everyone and anyone uses social media today. Building your presence on Facebook, Instagram, Twitter, and other platforms is a vital way to grow your brand.
If you’re new to social media, rest assured that it doesn’t have to be a big time investment. Creating a profile and sharing the content from your website can already give you a great advantage.
The entire purpose of a brand is to create a picture that people recognize. To do this, you need to reach clients from a variety of different angles.
To build a pervasive brand, you need a varied marketing plan. Split your budget among digital ads, social media sponsorships, print ads, radio ads, and more.
Deliver Your Brand to Inboxes
Marketers have found over and over again that email marketing is among the most cost-effective real estate marketing methods available. This is especially true if you’re trying to build your brand because each email reminds clients about you and your message.
Of course, your marketing emails can’t be successful if only a few people are receiving them. Start building an email list as soon as possible. Advertise your email list on your social media pages and your website and tell people what they stand to gain by signing up.
With that in mind, remember that the more your emails help the readers, the more likely they are to bring in other subscribers. Make sure to include plenty of valuable information like your latest listings and tips from your blog.
To be sure you’re also working toward the goal of a strong brand, make sure your branding elements are all present and consistent in every e-blast.
Building Your Empire by Branding
We often hear about branding as a task for large companies. However, it’s even more important if you’re a one-person team because you need to set yourself apart from your competition. The realtor branding tips above will help you get started.
Branding and marketing are just a few aspects of making your living in real estate. For more great tips, check out my blog for realtors.