unique real estate marketing ideas

Selling your home can be a stressful time because there are a lot of things to think about, especially if you’re also trying to buy a new home in the process. You’ll need to assess whether your home is sale ready before you attempt to put it on the market. And, you’ll need plenty of advertising once you do place your home on the market to draw in potential buyers.

Ask any real estate agent what it takes to sell a home and they’ll tell you that it’s not all easy. Unless you have a high-profile home with high-tech features and a lot of property, you’ll probably have your house for sale for at least a few months.

If you’re looking for ideas to sell your home, keep reading. In this article, we’re discussing unique real estate marketing ideas that are sure to get your home sold.

Ten Unique Real Estate Marketing Ideas

When it comes to selling your home, you have to be creative and expressive so that your home becomes the talk of the town. There is a lot of competition out there and you want your home to stand out from the rest as one that buyers will appreciate and afford. That’s why you should follow these tips:

1. Home Staging

Home staging is a method that many realtors use to sell homes because it caters to the buyer’s interests.

The main concept of home staging is to remove items of sentimental value, such as pictures and trinkets that clutter the home. You can leave a few small items out for decoration, but overall, the home should be clear of personal items. You’ll want to arrange the furniture so that it appeals to buyers as well.

It may be in your best interest to hire a home staging professional for this task as they are most familiar with the layouts and designs that appeal to home buyers.

2. Open House

Of course, an open house is a traditional way to get buyers attracted to your property. But if you really want to do it right, you should actually throw an open house party.

Many sellers are serving wine and catered food as ways to entice buyers to remember their home. You can also offer live music and prizes as a way to get people involved in your open house party. Engaging people is the key concept here so you can do whatever you deem necessary to throw a party that people will not forget.

3. Tradition

Some sellers swear by the patron saint of home buyers, St. Joseph. A statue or medal of this patron saint buried in your yard is supposed to help you sell your home. This tradition dates back hundreds of years and can be considered a theme of faith.

4. Help With Financing

Another way to get your home sold fast is to offer help with financing to your potential buyers. Some buyers cannot afford or qualify for a standard mortgage on their own and require a little help.

You can offer financing options such as lease-to-own, paying for closing costs, or paying down points to lower the buyer’s interest rate. Assisting serious buyers could get your home sold faster, just be cautious and make sure the deal is close to done before stepping up with financing options.

5. Incentives

If you really want to get your home noticed in the buyer’s community, you could also throw in some incentives. Some sellers have offered items like big screen TVs as part of the sale deal. Other items may include vacations, pricey home upgrades, or even paying the mortgage for a year.

The idea with incentives is to offer things that will entice the potential buyer to become a buyer. Try using this technique for people that are on the fence about buying your home.

6. Internet Options

If you prefer alternative processes for selling your home, you can always turn to the internet for help. New trends in home selling have erupted online where people are even auctioning their homes off on eBay and the like. There are also other homesites like Pad4Pad.com where you can swap properties with other homeowners to get a taste of a different home for a while.

And, don’t forget to advertise your property online as well. You can use your Facebook or other social media pages as networking sites and even post your home for sale with online classified pages.

7. Auctions

Auctions aren’t just for foreclosed homes anymore. Sellers wanting to sell their homes quickly are often turning to auctions. This is a fast and effective way to get your home sold, fast.

Beware that you will likely pay just as much to put your house on the auction block as you would for a real estate agent so it all boils down to preference whether you want to pay for one or the other.

8. Sleepovers

Besides offering incentives and staging your home, you could even offer to let potential buyers stay the night once or twice to get a good feel for your home. This will allow buyers an opportunity to review the home on their own, without pressure, which could be a great selling point. It also allows them a full experience of living in the home and neighborhood so that they can make an informed choice.

9. Put It on the Radio

There are some services available, depending on where you live that enables you to list your house on the radio. You can look for services that use the Talking House radio transmitter. This type of service allows you to record a customized message about the features of your home so that people can tune into a radio station and hear the message as they drive by your home.

10. Raffles

If you’re really trying to get out of your home quickly, you can look into your state’s home lottery laws. Some states don’t allow home lotteries so it’s important to check the regulations where you live. Otherwise, you can offer your home up for raffle or as a prize in a contest.

Final Thoughts

Using unique real estate marketing ideas to sell your home should be fun and exciting. After all, the end result should be your house sold. And that’s surely something to celebrate.

There are other ways to sell your home besides what’s listed here. All you have to do is be creative and think like a buyer. Think about what buyers want and need and do your best to provide those things without bending over backward.

You should never do more than what you’re comfortable with to sell your home. Remember, it will sell in good time, no matter what you do. Check out our post with more tips for selling your home so that you can be best prepared.