The average home was on the market for 54 days in December 2021. That’s 26 fewer days than December 2019.

The pandemic fueled a real estate boom, with lower interest rates, record low inventory, and a lot of competition to buy homes.

It makes you wonder if you need to market houses for sale. With a market this strong, they should sell themselves, right?

Not so fast.

Potential house buyers still have high expectations, and you need to meet them with a strong house marketing strategy.

Don’t panic because we’ve got you covered. Take a look at these

1. Know What Potential House Buyers Want

Home marketing starts with understanding buyers. The more you understand what they want in a home, the more you can appeal to those aspects.

Buyers love updated kitchens and bathrooms, outdoor space, and energy efficiency.

Emphasize these features in property photos and listings. Potential house buyers will fall in love with the home before they visit.

2. Bring the Home Online

In 2020, 97 percent of homebuyers went online to find their next home. If the internet isn’t part of your house marketing strategy, you’re missing out.

Take professional pictures of the interior and exterior of the home. Be sure to capture the things that buyers want in the home.

Offer a virtual tour of the home, so buyers can experience the layout before visiting.

3. Sell Absentee

Do you own property in one area and live in another? You don’t have to be present to market and sell your house.

Selling a home as an absentee owner is easy. IBuySD known as GG Homes explains the benefits of selling absentee and how to get started.

This takes the worry and stress out of owning a property from far away. You’ll get a fair market price for the home and move on to your next real estate property.

4. Send Direct Mailers

Your neighbors have an interest in who moves into the neighborhood next. They’re willing to do the marketing for you if you tell them your home is for sale.

Send out a direct mailer to addresses within a half-mile radius. Invite them to a special open house so they can see the home and bring their friends.

Don’t be surprised if you get offers on the house right away.

5. Offer Creative Financing Options

This housing market makes buying a home difficult for the average family. The prices are out of reach for many.

Lenders require a larger down payment for mortgage loans if a buyer’s income doesn’t meet their standards.

One way to attract the right buyers is to offer alternative ways to finance the purchase of the home. For instance, a rent-to-own situation or seller financing opens the door for more buyers.

Tips To Market Houses For Sale

This is a hot real estate market, but you still have to reach potential house buyers if you want a fair house price. This article showed you a few tips to do just that.

Now that you know how to market houses for sale, take a look at the blog for the latest real estate news and tips.